Social media connects people from across the globe, and marketing a business in this day and age without social media is tomfoolery. And if you’ve been overwhelmed and floundering on how to create a successful social media strategy, you’re in the right place. In the digital landscape full of more content and competition than one might ever see or need, a comprehensive strategy can help narrow the focus to achieve your goals.
Before we delve into content creation and strategy, let’s talk a little about Social Media Marketing.
Social Media Marketing is a branch of digital marketing that targets the digital audience and utilizes various social media platforms, such as Facebook, Instagram, and Twitter, to build up the brand, increase sales, and drive website traffic.
5.07 billion people are social media users, making up around 62% of the world’s population, Social media offers businesses a huge number of opportunities to engage with target audiences and quantifiable customer data, in addition to connecting with customers in ways that were not possible before.
Here’s a detailed guide on how to create a social media strategy that works for you.
- Set Goals
Setting clear and well-defined goals is the first step to a social media strategy. You can’t measure what’s working and adjust accordingly to meet your goals without a starting point and starting with small objectives and setting realistic goals is what matters most.
At Brand Builder Co., we love nothing more than helping you succeed in social media marketing but to do that, you need to know the targets and goals you want to achieve for your business.
Here are some examples of goals you can set for your brand in 2024, no matter if you’re starting small or going big:-
- Increasing Brand Awareness
- Generating New Leads
- Boost Brand Engagement
- Drive Website Traffic
- Boost Sales
- Providing Social Media Customer Service
- Building a Community around your brand
2. Define Your Audience
Start by establishing the demographics of the audience you want to attract, such as age, gender, hobbies, and interests; don’t get too hung up on too many variables. This will help you create your buyers’ profiles so you can figure out what they want and why to deliver proper content and marketing tactics.
3. Select Your Social Media and Research Your Target Audience
To learn more about your existing followers, utilize the social media analytics tools offered by sites like Facebook, Instagram, X (formerly Twitter) Analytics, etc. Examine trends in content performance, engagement metrics, and demographics.
The following figures will help you decide which networks to target according to your buyers’ profile –
Facebook – Facebook had 366.9 million users in India in early 2024. Facebook is the second most popular platform in India, where 71.20% of internet users have profiles on the social network.
Instagram – In March 2024, there were 386.05 million Instagram users in India. Between the ages of 18-24 make up the largest user group, with 66.8% male users.
X(Twitter) – With 26.1 million users in India in 2024, the 25 to 34 age group is the one that uses Twitter the most.
YouTube – India accounted for 467 million active monthly users as of September 2023 or over 18% of all YouTube users.
4. Create Quality Social Media Content
The success of any social media marketing plan depends on your content and its quality. Based on your objectives, target audience, and brand identity, you might have a pretty good idea of what to post. And don’t stress about creating different content for each social media platform, repurpose your content to suit the platform you want to post it on. This makes it easier to get your message across to more people on the web, saves quality time, is reasonable, and is cost-effective. You can also monitor what works and what doesn’t.
5. Create a Content Calendar
A social media content calendar can effectively utilize your human and digital resources to create a timely posting schedule with all the relevant information for social media posts to avoid errors and mistakes. Moreover, it helps all involved parties be on the same page, sharing information.
6. Narrow Your Social Channels
If you’re just starting or have a small business, then you don’t have or need the bandwidth to establish and maintain a quality social media presence on every single channel. Focus on platforms with the biggest chances of success, such as Instagram and Facebook.
7. Use SEO
Search Engine Optimization (SEO) is an important part of any digital marketing strategy to achieve long-term success. SEO increases the discoverability of your content on the internet and increases the visibility, value, and performance of your website to gain attention and attract consumers.
8. Use E-commerce
We’ve all seen posts on one or another social media platform with messages like click the link to buy, click to read more, or click to visit the website because e-commerce fosters a more direct and personal connection with the buyers. The increased demand for convenience convinces consumers to buy or shop for the products or services they see directly from the app with just a click.
Social media is not an overnight working miracle, you need to adapt your strategy and tactics throughout the year to find what works best for you. Research and take the time to build your brand presence and experiment with a combination of content on different platforms to find what works for your target audience.
